Rui Brites, an Analytics Expert, is an Associate Invited Professor at ISEG – School of Economics and Management – University of Lisbon, and a Researcher at CIES/ISCTE-IUL. He teaches courses in Research Methods and Techniques and Quantitative and Qualitative Data Analysis. His areas of research include research methodologies, values, quality of life, subjective well-being and happiness, social attitudes, social class, gender and family, social marketing and education. He has participated in several national and international projects and presents at renowned conferences in his area to disseminate the results. He has authored and co-authored several articles and book chapters international publications. He is MAXqda Professional Trainer.