BGame

‘BGame – Innovative Strategic Management Games as a teaching methodology for entrepreneurship and business education’ is as European initiative funded by the European Commission (Erasmus +). It aims to create a strategic management virtual game for SMEs to further improve the strategic management skills of SME employees and managers and extend the learning opportunities of individual adult learners in entrepreneurial contexts. This virtual game will give the player the possibility to choose between 8 different company scenarios (e.g. canned soup factory or clothes producing company) and open new offices in other locations (can be national – different cities – or international). 

Of course the final objective of the game is to increase profits or to have the biggest market share, depending on the type of company. Ultimately the goal is to be the best! This virtual game, or bGame as we call it, is completed with a set of learning resources that provide further information to the player on the topics that are approached in the game. For the game to run, players have to make decisions on a wide variety of topics, such as foreign market selection, marketing and advertisement, human resources management, finances, and these learning resources will focus exactly on these topics. This way, the player is learning within the game environment. The BGame project started in October 2015 and will run until October 2017.